Vitale Barberis Canonico is participating in the event of the 19th Week of Business Culture “The Phoenix Principle” with the podcast "Avere la stoffa" (Having the Stuff) curated by @valedepov and Promemoria Group.⁠"The future is coming and there are many ways of welcoming it. Ever since 1663, the Vitale Barberis Canonico wool mill has approached the future by transforming the ordinary into the extraordinary. The “ordinary” raw material becomes the extraordinary fabric. Weaving has always been a noble activity and continues to develop this vision. The looms work for tomorrow and, tomorrow, there will always be a saia grisa (grey wool) and other perfect fabrics. Old Ajmo, the founder of the company, and all his descendants from the 1600s till the present cannot and will not be anything but proud of this."⁠Click on the link in bio to hear the podcast.⁠#vitalebarberiscanonico #podcast #ThePhoenixPrinciple #PromemoriaGroup #heritage @archiviodotcom

Revel in the colours and the wonders of nature surrounding you while the Vitale Barberis Canonico 21 micron fabrics envelop you. Another way to enjoy a beautiful journey.⁠#VitaleBarberisCanonico #VBCfabrics #21micron #wool #southamerica #madeinitaly #creaseresistant

Often the inherent beauty of industrial processes, which may seem clinical, is undervalued. Sometimes, though, the authenticity motivating all of our processes reveals its charm even in the most unexpected places, such as with these brightly-coloured tops.⁠#VitaleBarberisCanonico #VBCfabrics #wool #madeinitaly #spinning

An overcheck always has the potential of appearing disruptive, as is the case with this Vitale Barberis Canonico worsted for day suits in pure Super 150s wool, which makes it perfect for any season. Available in the Blazon Super 150's bunch by @drapersitaly. ⁠Link in bio.⁠#VitaleBarberisCanonico #VBCfabrics #overcheck #wool #suiting #super150s #bluesuit #suit #suiting